Increase the options for people to give through online and text giving schemes.
The internet is changing how we live - and how we give money to church and charity. Just Giving, pioneers of online giving, have helped charities raise a staggering $3.3billion worldwide since 2001. Churches can take advantage of this new world of digital giving and a number of digital giving suggestions are offered in Chapter 5 of Beyond the Collection Plate. Online giving through the church website and effective use of online giving platforms for fundraising are not hard to do. See the Links box for some options.
Churches can, of course, register themselves with any online giving platform. This page offers specific advice about a simple Liverpool scheme which faciliates text giving and an online giving platform. It costs nothing and is a good place to start if you don't feel well equipped for your digital journey.
JustGiving: our Liverpool scheme
JustGiving is the best known of several online giving platforms that make it possible for charities to receive donations via the internet. JustGiving also provide a facility in partnership with the Vodafone foundation, called JustTextGiving, which enables people to give to their church using a simple Text message. Since its launch in 2012 our diocesan scheme has funnelled over £18,500 (including Gift Aid) to churches in the Diocese of Liverpool. The scheme is free to parishes and simple to set up; follow the guidance in Resources box on this page. A PCC briefing sheet is also available. The scheme has two elements, online donations through a JustGiving page and the facility for text giving to the church. Read on.
Part one: online donations
How does it work?
Each participating church creates its own fundraising web page linked to the Diocese of Liverpool. Individuals then make their donations via the church's fundraising web page. The donations are received by the diocese and transferred to the church's bank account.
At the time of making the donation, the donor is asked whether they will make a Gift Aid Declaration. The Gift Aid is claimed, where applicable, and also transferred directly into the church's bank account.
Although JustGiving take a small percentage of each online donation to cover their administration costs, the diocese does not and transfers all of the donations received to the relevant church.
Part two: text giving
How does it work?
Each fundraising church creates a unique six digit text code (e.g. LDBF01) through their fundraising web page (web page must be created first). The church then publicises its unique code. A donor texts the church's code along with the amount of their donation (maximum £10) to the number 70070 (e.g. LDBF01 £5). The donation is received by the diocese after the donor's mobile phone billing date and is forwarded to the specific church.
After making their text donation, the donor will receive a 'thank you' text that also gives them a unique web address. If they then go to the referenced web page, they can make a Gift Aid Declaration for their donation.
Currently all of JustGiving's administration costs for this facility are being paid for by The Vodafone Foundation. Thus for the immediate future, there is no cost to the charity and they receive the full donation and Gift Aid.
Events & Sponsorship
Fundraising events are an idea forum to publicize and make use of your online donations page and Text giving code as they can often reach people from outside of the regular congregation. With a large proportion of the population having a 'smart' mobile phone, using online donation platforms for your event sponsorship forms can be easier to setup and manage. They also have the potential through Social Media networks of reaching a far greater audience and circle of 'friends' then a simple piece of paper.